
"NAV's 'Brown Boy' EP Surprise Released by Cash XO". "Belly Set to Drop 'See You Next Wednesday' Album on August 27". ^ "NAV ANNOUNCES NEW ALBUM 'GOOD INTENTIONS' ".^ "Black Atlass Announces 'Dream Awake' Album".^ "Pain & Pleasure by Black Atlass on Apple Music"."The Weeknd released a new single with Daft Punk and revealed a release date for his album". ^ "Beauty Behind the Madness by The Weeknd on iTunes".^ "Kiss Land by The Weeknd on Apple Music".^ "Who Is Signed To XO? Dissecting The Weeknd's Canadian Collective".^ a b "DannyBoyStyles, Producer for Beyonce, The Weeknd & Belly, On His Rise to Grammy Success".^ "The Weeknd Co-Manager SAL Joins Guy Oseary's Maverick: Exclusive".^ "The Weeknd on the Crew That Boosted Him From 'Basically Homeless' to the Super Bowl"."The Weeknd signs Black Atlass to XO Records". "Did The Weeknd Sign R&B Singer Black Atlass To XO Records?". "88GLAM Talk 'New Mania,' Leaving XO, and That 'Independent Flex' ". "88GLAM SIGN TO XO RECORDS, DROP '88GLAM: RELOADED' PROJECT". ^ "88GLAM ANNOUNCE FIRST HEADLINING CANADIAN TOUR"."The Weeknd Launches A Vape That Plays His Hit Single 'The Hills' As You Smoke". ^ "XO Records CEO Wassim 'SAL' Slaiby Cancels Annual Birthday Party Due to California Wildfires".


In 2016, rapper Nav joined the label's roster. In 2015, rappers Belly and Derek Wise were signed to XO. When the Weeknd signed with Republic Records in 2012, XO was assumed as a subsidiary label. The mixtapes earned the Weeknd a following and recognition from mainstream publications, and helped grow the record label's reputation through various performances, song references and business ventures. In 2011, The Weeknd, Wassim Slaiby, Amir Esmailian and La Mar Taylor founded XO as an unofficial imprint to release the Weeknd's three mixtapes House of Balloons, Thursday, and Echoes of Silence.
